By The Spoonful


Market * Deli * Wine

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“By The Spoonful, a unique specialty food store where quality is affordable.”

                                                                                               ~Katie Ruff, Owner

Store Front


January-April: Tuesday-Saturday: 10am-6pm

May-December: Monday-Sunday: 10am-6pm

Welcome! Located in McGregor, Iowa — between the Mississippi River and the towering bluffs of Northeast Iowa, where the streets are lined with 19th century buildings, antique and specialty shops, and restaurants — you will find By The Spoonful, an unexpected culinary surprise!

What will you find at By The Spoonful?  

The Deli Case. There is a variety of Hormel deli meats and Shullsburg cheeses sliced to order. Hungry? Grab a sliced-to-order sandwich. Pick from our signature sandwiches or have us make you a traditional sandwich. Add chips and a drink for a delicious meal on the go. Perfect for a working lunch or afternoon picnic.

Sliced fresh to order meats and cheeses.

Dairy. We carry locally produced WW Homestead Dairy products. From plain and flavored cheese curds made and delivered fresh every Friday, to their block cheese, fresh milk, fresh butter, and ice cream! We also carry Iowa-made Frisian Farms Gouda and locally made Country View Dairy Greek and plain yogurts. You will find only Shullsburg Creamery cheeses in the deli case; sliced to order and to your preference. Looking for a cheese platter? We do that. We can customize any cheese platter to your preference.

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Meats. Locally processed Edgewood Locker meats, including 26 brat flavors, a variety of pork and beef sticks, summer sausage, bacon, seasoned beef patties, pork chops, steaks, and shredded BBQ pork and turkey. You will also find some delectable beef jerky. By The Spoonful also has a small but growing seafood section where you will find shrimp, tuna steaks, cod loins, wild caught salmon, sea scallops and much, much more.

Oils/Sauces/Dips/Spices. Specialty oils for cooking and sauces for grilling are all here waiting for you. Also available are marinades and spice mixtures for beef, pork, poultry and seafood, with flavors from around the world and locally blended to create restaurant-quality meals at home.


Wine and Beer. There’s an awesome collection of wines here from hard-to-find and native Iowa labels, and just about everything in between. We also have a growing craft beer selection featuring Iowa breweries.

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For more information on the products we carry, please check out our Products & Area Attractions page!

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9 Responses to “Market * Deli * Wine”

  1. Debra Schulte says:

    Looks good. Our best wishes to you and your new venture. Talked to my friends tonight and we said would have to make a trip your way when opened.

  2. Roger Valley says:

    I saw the review of your store by Steve Cahalan in the Tribune. Looking forward to visiting soon.

  3. Jan Garms says:

    Great to have your store so nearby. Best wishes to you as well!

  4. Lyn Smith says:

    Hi Katherine,
    Was so good visiting with you today and am looking forward to all the gluten free products you will carry as well as the recipes. Please send me the list we talked about as all the info I can get will be helpful to me. :)

    Thank you,

  5. Amy Stracener says:

    I’m SAVED! Having just moved to a small town in NE Iowa, far, far away from my favorite gourmet food shops I was really feeling the pinch, when Joan from the Green Room Spa suggested I check out By the Spoonful. I found a goldmine and right on Main Street in McGregor, one of my favorite Iowa towns. Locally grown/raised produce and meat and all the things you need to create fabulous meals. If you’re not already a regular, drop what you are doing and head straight to By the Spoonful!!

  6. Sue Stott says:

    Hi, Katie,

    LOVE your passion and commitment and wish you the very best with your new endeavor. Website is going to be great!


  7. Judy Peterson says:

    Stopped by your store today, wonderful, friendly, great products! Wish you had a couple little tables in your store we would have loved to had lunch there!

  8. Hi Katie,
    Your dip bowls & dip was a success with the board. Pigs ran through the vegetable garden is an awesome dip. Thank you for making the meeting a success with your products. Your gifts are so unique, keep up the great job.

  9. Janet Blackledge says:

    I have been to see you 2 times now. Each time has been a culinary delight. I find an a array of gourmet offerings outstanding and worth the trip. I admire your sense of quality and the uniqueness of your offerings. Keep up the great work.

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